The House Of Creed: These days, when the perfume industry is increasingly dominated by heavily advertised international brands, it comes as a refreshing surprise to discover that there still exists a discreet family-owned perfume house dedicated to the creation of highly original fragrances of extravagant quality.
Today Olivier Creed, direct descendant of James Henry Creed, continues this great tradition as Createur Parfumeur and President of the House of Creed. In France, or travelling abroad, he personally selects the purest rose essences from Bulgaria, Turkey or Morocco as well as Italian jasmine, irises from Florence, Tuberose from India or genuine Parma violets. Creed also manufacture their own essences using the traditional infusion technique, now abandoned as too costly by the modern perfume industry.
Wherever possible, Olivier Creed insists on using natural essences instead of the synthetic ones used increasingly by large perfume companies these days. This enables Olivier Creed, a perfectionist, to preserve the originality and superior quality of his fragrances. The components are then weighed, mixed, macerated and filtered, all by hand, before being shipped to only the finest department stores and specialist retailers worldwide. Creed fragrances offer all those who appreciate excellence the opportunity to rediscover the art of fine fragrance.
"Each Creed fragrance is a blend of rare and noble essences assembled using the
time-honoured methods of a Perfume House that has combined the virtues of
tradition and quality for over two centuries…" -Oliver Creed